Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. ASDA is committed to the privacy of all its customers.
This privacy policy relates to your use of the WiFi Service in ASDA stores (the "WiFi Service""ASDA" or “we”) use your personal information which may be collected when you use the WiFi Service. The WiFi Service is run by our carefully selected partners ("Partners") on ASDA's behalf.
Please read this privacy policy carefully before using the WiFi Service.
When you use the WiFi Service, the following personal information will be collected from you (directly or indirectly through our Partners):
(your "Personal Information")
We will use your Personal Information to help us understand your needs and what products and services may be of interest to you. In addition, we may use your Personal Information for the following purposes:
We or our Partners may use your Personal Information to inform you, by letter, phone, SMS, email or otherwise, about special offers and products and services that we think may be of interest to you. You will be told about this when your Personal Information is collected.
If you do not wish to receive such marketing, you can let us know by contacting us using the contact details at the end of this Privacy Policy or by contacting our Data Protection Officer at dataprotection@asda.co.uk. You can also unsubscribe following the instructions that we will include in any communication we send to you, such as email or text. Please note that it may take up to 96 hours to process your opt-out request.
As part of our customer care procedures, we may follow-up, either by letter, phone, SMS email or otherwise with customers who use the WiFi Service.
From time to time, we may also use your Personal Information to contact you for market research purposes. We may contact you by letter, phone, SMS, email or otherwise. See the Marketing section above to learn how you can opt-out of such communications.
We may personalise your experience by using information about your browsing habits (such as your location in our store when you use our WiFi Service) to present special offers and new products and services that we think may be of interest to you. This will really help us to improve our overall service to you and your shopping experience. See the Marketing section above to learn how you can opt-out of such communications.
Our Site uses certain cookies. Below we explain the cookies we use and why we use them.
What is a cookie? A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our Site the cookie allows us to distinguish you from other users.
You can refuse cookies by activating the relevant setting on your browser. However, if you do so you may not be able to access all or part of the WiFi Service. If you carry on using the WiFi Service and do not change your browser settings we will assume you consent to us using cookies as described above.
We will not sell, distribute or lease your Personal Information to third parties (other than our Partners) unless you say we can or are required by law. We may need to disclose your Personal Information to process and fulfill your order, to provide services you request, for internal business analysis purposes or for the purposes of fraud prevention, or if ASDA itself, or any of our business is bought or sold.
Market Research - we may provide Personal Information at an aggregated statistical level about our customers, sales, traffic patterns and related site Personal Information to third parties, but this Personal Information will not identify individuals.
At ASDA, Personal Information security is very important and we have taken many steps to make sure your shopping experience with us is secure. Personal Information about you will be kept safe and secure. In order to prevent unauthorised access or disclosure of your Personal Information, we have put in place suitable physical, electronic and managerial procedures to protect and secure Personal Information that is collected online.
We look after your Personal Information in accordance with the security requirements of the seventh principle of the Data Protection Act 1998. Access to your Personal Information is restricted in our stores and offices. Only employees who need the Personal Information to perform a specific job are granted access to your Personal Information. The servers that store this Personal Information are kept in a secure environment.
It may be necessary to transfer your Personal Information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as comprehensive as in the European Economic Area. However, we have taken appropriate steps to make sure there is the same level of protection for the processing carried out in these countries as within the European Economic Area. Any details you provide may be electronically sent to the US to our parent company Wal-Mart Stores Inc. However, any such Personal Information will be dealt with in accordance with the UK‟s Data Protection Act.
We will not store your Personal Information for any longer than necessary. However we may be obliged by law to store your communications and Personal Information including activity logs and we may need to show details of these to government or authorised officials upon request.
You have a right to access the Personal Information that is held about you. To obtain a copy of the Personal Information ASDA holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to ASDA Stores Limited:
Data Protection Officer, Legal Department, ASDA Stores Limited, ASDA House, Great Wilson Street, Southbank, Leeds, LS11 5AD 42
If at any point we decide to use personally identifiable Personal Information in a way different from that told to you at the time it was collected, we will tell you. You will have a choice as to whether or not we use your Personal Information in this different manner.
We want to make sure we're giving you the Personal Information about privacy and security that you want - let us know what you think. If you have any feedback, questions or concerns, please contact us.
Thank you for visiting our Privacy Policy for our WiFi Service.